Business Plan Example

The following Business Plan Example is set out for a Coffee Franchise it is intended to offer the reader a broad understanding of the information to be included in a Business Plan.

Executive Summary

The Crushed Bean Coffee House aim is to be respected as a daily necessity for nearby coffee lovers. A place where they can escape the daily stresses of life and feel comfortable meeting with friends or just sitting alone reading a book.

There is growing demand for service and The Crushed Bean Coffee House will capitalize on this by providing high quality gourmet coffee and encouraging a core of steady clientele from the nearby local theatre, library and college. The Crushed Bean Coffee House will offer patrons the best coffee in the area together with a choice of amazing and delectable pastries. Patrons can relax and enjoy their visit. Patrons have access to a rack of recently published magazines and local papers to read while visiting.

The Crushed Bean will operate a 2,700 square foot coffee bar. There is an extra 1,300 square foot alfresco styled outdoor seating area. The Crushed Bean will be within an easy walk from the library, theatre and college. The Crushed Bean Coffe House has secured a three by three year lease at this location with an option for an extension. The owners have also provided $(insert value) of the required $(insert value) start-up funds.  It is and are reliant upon the remaining capital to be obtained through "Bank Name" commercial loans.

The Crushed Bean expects to grow sales revenue from $(insert value) in its initial year of operations (insert year) to $(insert value) in year three. The Crushed Bean Coffee House will maintain a (00%) gross profit margin together with reasonable operating expenses. The Crushed Bean Coffee House has will see net profits grow from $(insert value) to $insert value) during the same period.

Insert Graph showing projections

1.1 Objectives:-

The Crushed Bean Coffee House has set objectives for its first year of operation as follows:

• hit the top of the list as the "Best New Cafe" by the local restaurant guide,
• the Crushed Bean Coffee House expects a profit from commencement,
• the business expects to maintain a (00%) gross margin.

1.2 Elements for Success:-

The Crushed Bean Coffee House has a homely design and is attractive to customers. Design considerations covered the need to enable speedy and streamlined processing.

• ongoing Barista training will ensure only the best coffee is served,
• advertising campaigns are designed to develop a solid group of regular customers and maximizing sales,

1.3 Mission:-

The Crushed Bean Coffee House will create a unique environment where patrons can socialize in a homelike and relaxing environment:

• a place where customers will be enjoying the best coffee and most delicious pastries in town,
• will be in the business of encouraging patrons to ease their daily stress by providing a peaceful environment with a great ambience and friendly customer service with products of consistently high quality,
• will re-invest the profits to increase employee satisfaction whilst providing solid and stable return to its shareholders.

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The above Business Plan Example highlights the need for simplicity with realistic expectations while maintaining a sense of optimism. Keep in mind the plan is only a way to present information to investors, investors, invest in people, not ideas.

A Corporate business plan would be far more complex, however, the basics set in this example plan are relevant to almost all businesses.

Business plan content will vary greatly from one business type to another. Business Plan Example are available on the Internet.